Handover · v2.0 · For Manom

You don't have to pick a job. You have to pick a lane.

This isn't a "here's your role" doc. It's a menu. Everything a small business needs someone to own is on it — with honest notes on who thrives in each seat, who gets crushed by it, and how it actually shows up at StudyFix. Browse it. Star a few. Tell me at the end of the week what feels like you.

Sections 2–4 are deep dives you'll only need after you pick a lane — the actual content library, the actual lecture pipeline, the actual offers & apps as they exist in the repo today. Read them like reference, not homework.

Device: iPad + Magic Keyboard Sources: Hormozi playbooks · Leila's advice · Acquisition.com Updated: 02 Jul 2026

01 /

Pick a lane — every possible seat in the business

Grouped by Leila Hormozi's five pillars — Marketing, Sales, Product, People, Profit. Tap a pillar chip to filter. Every role card names the Hormozi playbook that goes deep on it, so if a role interests you, you know exactly which PDF to open next.

Not sure where to look first? Tap every option that fits.

Pick as many as feel true — you're allowed to want more than one thing. The bars at the end tally which pillars kept showing up in your answers.

1. Where does your energy come from at the end of a long day?

2. A project stalls. Instinct?

3. Which sentence do you want written on your gravestone?

Your pillar mix

Ranked by how often each pillar showed up. Start with the top one — but the second and third are worth a proper look too if they're close.

Your shortlist

Tap + on any role to add it. Aim for 3 to try for real this week.

Marketing Creative

Head of Content / Creator Ops

The face & hands of the brand on IG, TikTok, YouTube.

Day-to-dayBatch-films, edits Reels, writes hooks, replies to comments, watches watch-time analytics. Owns the content calendar.

Thrives if youenjoy being on camera, love a great hook, don't mind shipping imperfect & iterating.

Drains you if youhate the sound of your own voice, need long feedback loops, get anxious about public metrics.

StudyFix fitHighest leverage lane. Youhana already does long-form; the short-form Reel/TikTok/Shorts side is wide open and urgent.

Source · $100M Marketing Machine · $100M Hooks Playbook

Marketing Analytical

Media Buyer / Paid Ads

Pays Meta & TikTok to put us in front of med students.

Day-to-dayAds Manager, targeting, creative testing, CPA tracking. Kills losing ads early, scales winners.

Thrives if youlike spreadsheets, treat every ad as a hypothesis, aren't emotionally attached to your own creative.

Drains you if youget bored by dashboards, take a losing ad personally, hate calling losers early.

StudyFix fitNot yet — we don't run paid until organic proves the offer converts. Bookmark for 2027.

Source · $100M Goated Ads Playbook

Marketing Creative

Brand & Voice Lead

Owns how StudyFix sounds, looks, and feels everywhere.

Day-to-dayGuards the anti-AI-slop voice. Signs off on visuals, copy, launch narratives. Says "no" to anything that sounds like a wellness brand.

Thrives if youhave strong taste and aren't afraid to overrule, notice when something feels 5% off, love reading great copy.

Drains you if youare conflict-averse, want a checklist, hate re-reviewing the same landing page copy for the 4th time.

StudyFix fitBig open seat. The brand's voice is set — but nobody enforces it. Content already drifts weekly.

Source · $100M Branding Playbook

Marketing Systems

SEO / Organic Growth

Gets StudyFix ranking for "how to revise cardiology finals" and similar queries.

Day-to-dayKeyword research, publishes disease-index micro-sites, builds backlinks, tracks GSC rankings, structured data.

Thrives if youlike slow-compounding wins, enjoy research, are patient with 3-6 month payoff windows.

Drains you if youneed instant feedback, hate technical setup (sitemaps, robots, schema), can't stand waiting.

StudyFix fitBig open runway. Per-module revision micro-sites plan to live at thestudyfix.com/<topic>/ — nobody owns them yet.

Source · $100M Marketing Machine (channel diversification)

Marketing People

Community Manager

Runs the WhatsApp cohorts, DM inbox, and eventually a Skool/Discord.

Day-to-dayAnswers every inbound DM, moderates cohort chats, spots which students are quietly disengaging, escalates the ones on fire.

Thrives if youlove people, remember names, feel energised by 1:1 messages, get satisfaction from someone saying "thank you".

Drains you if youfind message chats overwhelming, can't context-switch, hate being "on" all day.

StudyFix fitThe most immediate leverage seat. Every unread student DM = churn risk. Would be transformational if owned.

Source · $100M Marketing Machine (Communication & Communities scrape)

Sales People

Closer / 1-on-1 Sales Calls

Hops on 30-min calls with warm leads and closes them into premium tutoring.

Day-to-day3-6 discovery calls per day when full, pipeline management, follow-ups, objection handling.

Thrives if youlike the puzzle of a conversation, enjoy the moment of a signed £2k contract, don't mind rejection.

Drains you if youtake "no" personally, dread the phone, hate asking for money out loud.

StudyFix fitEarly-stage but real. Premium tutoring is 4-figures — every closed call moves the month. Youhana currently handles all of these.

Source · $100M Offers (framing) · $100M Fast Cash Playbook

Sales People

DM Setter / Front-of-House

Triage every inbound DM, book qualified ones onto Youhana's calendar.

Day-to-dayReads every inbound. Qualifies with 3 short questions, hands warm ones to the closer, thanks-but-not-nows the rest.

Thrives if youhave quick pattern-matching, love inbox zero, are naturally warm-but-firm.

Drains you if youare a slow decider, dread repetitive scripting, hate saying "no thanks".

StudyFix fitMassively underserved right now. Every reply that takes >12h is a lost lead.

Source · $100M Lead Nurture Playbook

Sales Systems

Retention & Renewals

Save calls. Win-back sequences. Off-boarding audits.

Day-to-dayWatches for churn signals, calls or DMs at-risk students, runs offboarding surveys, closes reactivations.

Thrives if youhave empathy without pushover-ness, are systematic, love the quiet-win metric of "saves".

Drains you if youfind leaving customers awkward, avoid tough conversations, don't like tracking cohorts.

StudyFix fitNot there yet — we need enough customers to lose first. Real seat by 2027.

Source · $100M Retention Playbook · $100M Lifetime Value Playbook

Product Systems

Head of Curriculum / Flashcard Design

Turns lectures into StudyFix decks & MCQs. The core StudyFix IP.

Day-to-dayUses Claude.ai + master prompts to draft cards, audits every card, exports as TSV, pushes to Anki.

Thrives if youare already a med student, care about the quality of your own learning, get a kick from a beautifully atomic card.

Drains you if youfind repetition boring, hate proofreading, don't like the feeling of "this could be 3% better".

StudyFix fitHighest overlap with what you already do for yourself. See Section 4 for the full deep-dive.

Source · StudyFix master prompt library · Anki v4 skeleton

Product Creative

Head of Media Production

The doing-hands. Editor, videographer, thumbnail designer.

Day-to-dayLives in CapCut / Final Cut for iPad. Turns raw footage into published clips across three ratios.

Thrives if youlove craft, enjoy tight loops of "cut / preview / re-cut", find editing meditative.

Drains you if youhate the finicky details, get RSI from tap-drag work, don't want to be a hidden hand behind someone else's face.

StudyFix fitOverlaps with Head of Content but is the pure production seat. Section 3 is the deep-dive.

Source · Section 3 of this playbook

Product Systems

Software / App Product Manager

Owns the flashcard app + SBA/OSCE app + lead magnet roadmap.

Day-to-dayUser feedback → prioritised feature list, works with Youhana on design pivots, runs QA before release.

Thrives if youare precise, enjoy "what should we build next?" more than "how do we build it?", love a great UX.

Drains you if youcan't tolerate ambiguity, want engineering to be someone else's problem entirely, hate reviewing screenshots.

StudyFix fitLead magnet is architecturally shipped but waiting on design pivot. This role unblocks the ship.

Source · StudyFix roadmap (pre-finals / post-exam phases)

Product People

Student Success Manager

Makes sure students actually pass. Weekly check-ins, results tracking.

Day-to-dayRuns 15-min weekly student calls, tracks Anki retention, spots the ones about to fail, escalates to Youhana.

Thrives if youget real energy from someone else's exam win, love the coaching side, are a natural mentor.

Drains you if youcan't emotionally separate from student outcomes, dread the tough "you're falling behind" call.

StudyFix fitDirectly ties to LTV. If a cohort passes finals, they pay again next year & refer three friends.

Source · $100M Lifetime Value Playbook

People Systems

Chief of Staff / EA to the CEO

Youhana's second brain. Meeting notes, follow-through, calendar, agenda enforcement.

Day-to-daySits in on every strategy call, writes decisions down, chases action items until they die, protects deep-work blocks.

Thrives if youlove making things run on time, get satisfaction from "closed the loop", enjoy proximity to strategy without owning it.

Drains you if youwant to be the face, can't nag politely, feel invisible without public credit.

StudyFix fitHighest-leverage seat inside the company. Leila explicitly named this as her earliest most-valuable hire.

Source · Leila's 62-page unfiltered advice · Q4 & Q26

People People

Hiring & Culture Ops

Recruits, onboards, and holds the culture bar as we hire our first 3-5 people.

Day-to-dayWrites job ads, screens candidates, runs interview loops, onboards new hires, updates the culture doc.

Thrives if youare a great judge of character, love asking hard questions, are willing to say "no hire" to someone Youhana likes.

Drains you if youfind recruiting logistics tedious, can't push back on the founder, dread awkward rejection emails.

StudyFix fitNot yet — we're 2 people. But the second we hire #3, this seat is created & whoever owns it defines the company for years.

Source · Leila's advice Q18, Q26, Q27 · $100M culture principles

Profit Systems

Bookkeeping / Ops Finance

Keeps business revenue & personal savings walled off. Reconciles Stripe ↔ Wise weekly.

Day-to-daySunday reconciliation, monthly export to accountant, tax jar sweeps, expense tagging, catches weird charges.

Thrives if youfind spreadsheets calming, love clean rows, get satisfaction from balanced books.

Drains you if youfind numbers stressful, hate detail work, resent "invisible" tasks nobody thanks you for.

StudyFix fitSmall time commitment (2-3h/wk) but non-negotiable. Currently ad-hoc & a liability.

Source · Section 5 of this playbook

Profit Analytical

Pricing & Offer Design

Runs the price of every StudyFix product. Tests, raises, packages, bonuses.

Day-to-dayBuilds offer stacks, tests price points, designs upsells, benchmarks against Panic Bank & competitors.

Thrives if youhave strong opinions on money, aren't afraid to charge more, love the strategic bit of "why this price".

Drains you if youfeel guilty asking for money, avoid discomfort, freeze on "what if nobody buys".

StudyFix fitDeferred until finals ship, but critical H2 2026. Pricing has been underpriced by 30-40% based on benchmarks.

Source · $100M Pricing Playbook · $100M Money Models · $100M Offers

Profit Analytical

Revenue Ops / Business Analyst

Builds the dashboards that tell you if you had a good month.

Day-to-dayCAC, LTV, cohort retention curves, monthly recurring revenue tracker, forecasting.

Thrives if youare naturally curious, love a good pivot table, enjoy the "what does this number really mean?" digging.

Drains you if youfind spreadsheets alienating, hate reporting nobody reads, want to be the one making decisions.

StudyFix fitNot yet — we don't have enough data. 2027 role, but worth knowing exists.

Source · $100M Money Models (unit economics chapter)

Leila's actual advice on picking your first role

"Where you are not strong, hire the experience. Where you are strong, bring people in that you can train to be your successors. The reality is you want to mix the two, and it is truly dependent on your and your co-founders' skillsets — what do you bring to the organization?"

— Leila Hormozi, 62-Pages of Unfiltered Advice, Q26

How to actually use this menu

Add as many as feel interesting — the shortlist can hold everything you're curious about, not just your top pick.
By end of week, narrow to 3. Hit Focus mode to hide the rest and compare only your picks side-by-side.
For each of the final 3, spend one afternoon doing it for real — a week of DMs, an afternoon of card design, a Sunday of bookkeeping.
Then we talk. The seat you actually want will be obvious after 3 real trials, not 3 hours of reading.

02 /

Deep-dive · The content library that already exists

If you pick a Marketing, Sales, or Community lane, you're not writing from scratch. The 1_marketing/ directory already has a 30-day content calendar, a hook database, ad hooks bank, email nurture sequences, founder story, objection handling, and cohort welcome packet — Hormozi-audited. Your first job is to know what exists, not invent more of it.

Four brand rules that override everything

Never attack AnKing. The community is a distribution channel. Position as complementary, never as an alternative.
No AI-slop language. No "AI-powered", no "✨", no "game-changer". Founder-honest, plain, direct.
Anchor phrase: "Most study advice is bullshit." That's the voice. Everything else follows from it.
Never mix the two founding offers. The Founding Tutor Pack ($500 / 100 PDFs) is B2B-to-tutor. The Founding Concierge Day is a separate launch flow. See TWO_FOUNDING_OFFERS_DISAMBIGUATION.md.

The library — what already exists

File	What it is	Use it when
CaCONTENT_CALENDAR_30DAY.md	30 days of scheduled posts across channels. Hormozi-audited.	Every morning to know what ships today.
HkHook_Database.md	The bank of proven hooks — first 6 words per post.	Before writing any new short-form.
AdAD_HOOKS_BANK.md	Paid-ad specific hooks (higher tension, harder CTAs).	Only when paid runs — deferred until organic proves.
EmEMAIL_NURTURE_SEQUENCES.md	The full email sequence from opt-in → founding pack sale.	Anyone new lands in ConvertKit → check the sequence is firing.
FoFOUNDER_STORY.md	The canonical Youhana + StudyFix origin. Voice reference.	Any bio blurb, About page, podcast intro, DM script.
ObOBJECTION_HANDLING.md	Every DM/call objection with the on-brand response.	Every reply to a hesitant lead.
CwCOHORT_WELCOME_PACKET.md	Onboarding flow for a new tutor who bought the pack.	Every new tutor within 24h of purchase.
NwNEWSLETTER_SYSTEM.md	The full newsletter cadence + templates.	Weekly issue day (currently paused pre-finals).
CpCOMMUNITY_POSTS.md	Posts scripted for medical Facebook groups, Reddit, Discord.	Any inbound-community outreach.
CfCONTENT_FIRST_DOCTRINE.md	The strategic rationale for content-before-ads.	When anyone asks "why aren't we paying for ads yet?"

Competitive one-liners (from `COMPETITIVE_POSITIONING.md`)

◆If a lead mentions AnKingSacred rule: never attack›

"AnKing is the dictionary. Your lectures are the novel. You need both — but your professor writes the block exam, not the AnKing team."

◆If they mention Quizlet AI›

"Quizlet works from pasted text and a general knowledge base. It can't process a 60-slide PDF, can't guarantee coverage, and doesn't produce ILO or physio cards. Vibe tool, not a clinical tool."

◆If they mention ChatGPT or plain Claude›

"One-shot prompts don't run a coverage audit. They don't type content by section (SPLIT vs CHUNK). They don't produce four separate output formats. They don't cite source slides. You can make one card with ChatGPT — you can't make 200 without skipping facts."

◆If they mention making cards manually›

"You're not wrong that manual cards are high quality. The question is whether 300 hours a year making them is the best use of your prep time."

The claim no competitor can make

"Every card in your deck traces back to a specific slide in your lecture PDF. Your student can verify any fact in one click. We can't hallucinate without leaving a citation that exposes it."

— The one-line thesis. Say this. Believe this. Never dilute it.

03 /

Deep-dive · The lecture pipeline (if Product lane)

This is the actual StudyFix product. Not a paste-into-Claude workflow — a two-stage Python + FastAPI + Make.com pipeline that turns a lecture PDF into four separate outputs, with a 100% coverage contract enforced by code. If you pick Head of Curriculum or Head of Product, this is your terrain.

◆

The one-line pipeline promise

"Every card in your deck traces back to a specific slide. If coverage drops below 100%, the system regenerates until it hits it. You get a complete deck or you get nothing."

— From COMPETITIVE_POSITIONING.md. This isn't marketing — it's how the Python validator actually works.

The four outputs per lecture

1 · Granular cloze cards

Anki v4.0

Atomic facts, one per card. Recipe A dark-mode section boxes, CHUNK for lists (one cloze per list), SPLIT for interleaved distinct facts. Every card carries a NoteRef pointing to its lecture slide.

2 · Synthesis cards

Prompt 2B

Bigger comprehensive cards that consolidate thematically-related sub-topics. No Part 1/Part 2 splits — one card, multiple Recipe A subsections.

3 · Physio cards

Prompt 2C

Mechanism cards — the "why does this happen" layer. Chain-of-reasoning clozes, expanded scope not fragment recall.

4 · Clinical Summary

Markdown

A single readable clinical note per lecture. Ships alongside the .apkg. The read-first companion to the drilled cards.

How the pipeline actually runs

1Student uploads PDF · Make S1 verifies (Google Sheets: email + PIN + active)~1s›

Access-gate. If they're not on the sheet, Make replies "not enrolled" and the pipeline never fires. This is the reason we can offer the founding pack with a hard 10-tutor cap.

2POST /extract → FastAPI 200 immediately → background workMake times out at 40s — never wait›

Prompt 1 runs on the cached PDF and produces a hierarchical keyword skeleton with slide-verbatim quotes, testable-unit bullets, and signal markers ([NAMED DISEASE], [PHYSIO CHAIN: N steps], [VISUAL: image type], [DISC]/[CONST] on symptoms).

Then Python's assign_leaf_ids() stamps [L001], [L002]… on every Level 2/3 bullet. The AI never assigns leaf IDs. Python always does. The leaf manifest is the coverage contract.

3Per-slide fact verification + targeted recovery100% or the system retries›

Python loops every slide. LOW-thinking call: "list every testable fact on this slide, one per line." Missing facts → targeted LOW recovery call: "generate a new skeleton bullet for this fact in the exact format." Up to 3 attempts per slide. Logged failures proceed, don't block delivery.

4Make S2 delivers Google Doc for student edit → student clicks ApproveHuman-in-loop gate›

The student can fix anything wrong in the skeleton before cards are generated. This is where StudyFix earns its "school-specific" claim — the tutor's expertise shapes the skeleton before it becomes 200 cards.

5POST /generate → Prompt 2A granular cards (MEDIUM thinking)JSON output›

Python re-uploads the PDF, creates a fresh context cache (caches are job-scoped). Prompt 2A at MEDIUM thinking produces granular cards as JSON. Python validates: every leaf ID in the manifest must appear in at least one card's NoteRef. Missing leaves → targeted LOW recovery. Up to 3 attempts per leaf.

6Critique pass — senior-attending persona, HIGH thinking5-axis scoring›

Every card scored 1–10 on factual accuracy · cloze quality · clinical relevance · anchoring strength · evidence support. Every flag must cite exact slide number + quoted text. Python verifies flags by searching PDF text — unverified flags are dropped. Cards scoring <7 on any axis with a verified flag get one regeneration at MEDIUM. No infinite loops.

7Prompt 2B synthesis cards + Prompt 2C physio + clinical summary3 more AI calls›

Same skeleton + same cached PDF + 2A summary as context. Ship one merged .apkg + clinical_summary.md back through Make S4 → student's inbox.

The 5-check cloze invariants (audit before ship)

Every deck passes a 5-check audit before it enters a student's Anki. From feedback_cloze_strict_invariants:

Balanced brackets — every {{c1:: has its }}.
No nested-in-tag opens — cloze markers never live inside an HTML tag.
No stray closes — a }} with no matching open crashes the import.
No number resets — c1..cN monotonic in document order after any SPLIT interleaving.
No zero-cloze — every card must contain at least one {{cN::…}}.

Supporting skills (already built)

Skill	What it does	When to fire
Vdverify-deck	12-category audit vs `eval_cards.md` rubric. Detects LGW/PATH/STANDARD lecture mode from PDF + deck header-boxes BEFORE patching. Emits additive patches, drops, and rewrite lists.	Before studying any freshly generated deck.
Didisease-index	Multi-lecture deck → single disease-organised revision sheet with C/P · Inves · Mng · Special + a Criteria & Scores tab. Has a mandatory hallucination-audit phase — medical bleed-through is the dominant failure mode.	Once per module for finals triage.
Bcblurt-cues	PDF → single dark-mode blurt HTML card with tiered reveal. Vision-OCR every slide, hide everything behind a 60-second soft timer so student blurts on paper first.	Ad-hoc, per lecture, when the student wants active-recall on paper.
Dudeck-upgrade	Rewrites an existing deck (any format) into StudyFix v4.0 Recipe A grammar. Ignores input schema — output is a fresh v4.0 TSV.	When a tutor hands over their old deck + the lecture PDF and wants the format modernised.

Where the actual code lives

App	What / status	Stack
Lp`3_flashcard_app/lecture-pipeline-app/`	PRODUCTION / FROZEN until post-exam (~2026-07-21). The primary pipeline. Single-tenant local, no backend, concierge-only.	React + Vite + Gemini 2.5 Pro
Fa`3_flashcard_app/first-aid-app/`	SHIPPED. Topic-based FA card generator. Different use case from full lecture decks — works topic-by-topic.	React + Vite + Gemini Flash
V5`3_flashcard_app/v5/`	BUILT · UNTESTED. Collapses 70-turn verify-deck audit into 3 API calls. Target: ~$1.10/lecture (vs ~$14.30 manual).	Python (chunker + compiler) + Gemini Pro + Opus 4.7
Mp`3_flashcard_app/MASTER_pipeline_technical.md`	The technical bible. FastAPI endpoints, prompt inventory, Make.com scenario wiring, callback payloads, environment vars, Render deploy, troubleshooting.	Reference

Off-limits: the actual prompt files

prompts/active/, prompts/archive/, and first-aid-app/src/lib/prompts/ are locked. Never open them unless Youhana says "work on the pipeline prompt." Everything else in the pipeline is fair game — the prompts themselves are load-bearing.

04 /

Deep-dive · What StudyFix actually sells & what's already built

Two founding offers, five apps at different ship-states, one competitor breathing down our neck. If you pick a Sales, Product-Manager, or Profit lane, this section is your ground truth.

The two founding offers (never mix them)

Founding Tutor Pack

B2B · $500

First lecture free → $500 for 100 PDFs → $40/mo continuity after that → founding rate locked forever.

Value stack: $5,300 perceived. Ratio 10.6×.
8 bonuses: source-cite verification · 100% coverage guarantee · founder direct line 6mo · 24-hr conversion SLA · custom card-design consult · lifetime founding-rate lock · First Aid extension free · the 5-Pass Method Playbook.
Scarcity: first 10 tutors only. Then price jumps to $800.
Continuity: $40/mo for 10 PDFs after the pack ($4/lecture).

Full file: FOUNDING_TUTOR_OFFER.md · GRAND_SLAM_OFFER.md

Founding Concierge Day

Launch flow

A separate launch mechanism — different sequence, different close. Do not conflate with the Tutor Pack in any DM, email, or landing page.

Has its own follow-up flow: CONCIERGE_DAY_FOUNDER_FOLLOWUPS.md.
Has its own launch doc: FOUNDING_CONCIERGE_DAY_LAUNCH.md.
Has its own disambiguation memo: TWO_FOUNDING_OFFERS_DISAMBIGUATION.md.

Read the disambiguation memo before writing any offer copy.

The apps — status honestly

App	What / current state	Status
Lmstudyfix-lead-magnet	React + Vite + TS + Vercel + Supabase. Has api/anki, api/bank, api/email, api/cron, api/auth, api/account endpoints. 92/92 tests passing. Public ship deferred pending AMBOSS/UWorld design pivot (active since 2026-06-19). Prod currently on v1 prompt.	Shipped-but-held
Lplecture-pipeline-app	The primary flashcard pipeline. PDF → 4 outputs. Single-tenant, local, concierge-only. Rebuilt 2026-05-20.	Frozen · post-exam
Fafirst-aid-app	Topic-based FA card generator. Different use case — topic-by-topic, not slide-by-slide.	Shipped
V5v5 collapsed-audit pipeline	3-call audit pipeline replacing the 70-turn verify-deck. Cost target ~$1.10/lecture (vs ~$14.30 manual).	Built · untested
MsDisease-index micro-sites	Per-module revision sites at `Desktop\Sites\<topic>\`, deploy at `thestudyfix.com/<topic>/`. Mirror the induction-site convention.	Ongoing

Live blockers & the competitor

Active blockers

Watch

Gemini quota — GEMINI_TEST_KEY has been 429ing since 2026-06-19. Blocks smoke tests. Awaiting top-up.
Design pivot to AMBOSS/UWorld aesthetic — workspace visuals are mid-migration. Landing editorial vs workspace clinical split is intentional; don't unify them.
Pre-finals ship freeze — only the core pipeline. Personalization, community, reimbursement all deferred to post-exam.

The competitor

Panic Bank

panicbank.com — solo KCL/Newgiza founder. Same demographic, similar angle. Drives every "ship before they do" call we make.

Watch their launches on IG/TikTok weekly.
Don't attack them publicly — mirror-image us.
Our edge: source-cited cards + coverage contract. Neither of those are easy to copy.

Money model at a glance

Entry

Free lecture

Drop one lecture PDF, get the full output back at zero cost. Trust-builder — if the cards aren't better than manual, they walk.

Pack

$500 · 100 PDFs

100 lecture conversions — a full academic year of one subject. Founding rate locked forever. First 10 tutors only.

Continuity

$40/mo · 10 PDFs

After the pack. $4/lecture continuity rate. Cancel anytime. The compounding revenue line.

◆

The strategic gap we own

"AnKing was made for boards by strangers. Your professor writes your block exam. Use your lecture." Nobody else makes this claim. It's unoccupied territory — every creator either defends AnKing or attacks Anki as a concept. Own it.

— COMPETITIVE_POSITIONING.md